A conceptual Rally held by Renault, mainly to promote Duster in the Indian Market.
Duster's Features
Concept board of the Five Elements of Nature.
Earth, Fire, Wind & Water.
Our concept was to use the four elements of nature and showcase how duster is powerful enough to overcome them all. Thus making it the fifth element.
Rally Logo
Merchandise
The rally follows a TSD (Time Speed Distance) format wherein, the contests need to reach a particular place after performing certain tasks in the given time and maximum speed.
The Rally covers different parts of India.
Contestants will be picked from all 4 zones and will work in teams of two.
Itineary for the rally contestants (front)
Itinerary for the rally contestants (back)
An app designed for the viewers at home.
It would stream the rally in real time.
The views can also "sponsor" their favourite teams by sharing/retweeting their posts and videos.
An app designed for the contestants which would update them with the next tasks.
The app would also have a section which informs the contestants about different features of Duster.
This would help them perform their tasks even better by making use of dusters full capacity.