A campaign designed to build awareness towards fading small businesses of India that make our festivities so bright. While dedicated communities in India struggle to make their ends meet, the consumers enjoy every light of the festival. To bring this sentiment forward, Protium goes Vocal For Local.
An identity design inspired from old school postal stamps was created highlighting the year of commencement using Protium's iconic Blue and Pink combination. The postal stamp identity is always placed on the top right corner to keep it as real while the rest of the creatives use raw brush stroke effect.
With the growing economy of New India, small scale industries have taken a major hit in the recent years. With ban on crackers, Sivakasi cracker workers struggle each day to meet ends, while kumbhars are striving to light up their homes with international interventions available in the market.
In India, celebrations and festivals play a major role in adding to our culture and economy. Most small scale industries are dependent on larger-than-life celebrations to withstand the growing inflation.
Living upto the brand's philosophy of fueling ambition, Protium commenced the #LetsGoVocalFoLocal campaign in October 2022 urging their customers, employees and everybody around to take the pledge to support and empower small and local businesses.
In three weeks, Protium witnessed more than 6lac pledges and join the cause.